Changing culture and focusing on the customer is everyone’s job, but what today’s most successful businesses and brands have in common is good leadership. As a leader, it’s your job to set the standard and be an example for every employee, at every level. When employees are clear on company priorities from the top-down and can see leadership skills in action, they’re more likely to act accordingly and offer your customers the service they want and deserve.
As an executive, think about the trickle-down effect of your own customer service and leadership skills, as they impact employees and end with your customers. How much needs to change? If you’re not retaining customers and acquiring new customers at the rate you’d like, is it possible that you need to invest more time and resources into your employees first?
Improve culture by making employees a priority:
If you make your employees a priority, they will be more engaged in creating and maintaining the positive company culture you want. Amazingly, companies with more engaged employees have twice the customer loyalty. Engaged, happy employees are simply better at creating excellent customer experiences and providing top-notch customer service.
5 BEHAVIOURS THAT LEAD TO BETTER CUSTOMER EXPERIENCES
Effective leaders dive in at every level to create a more customer-centric culture and ensure a business’s success. As a leader, make sure to regularly try the following:
The more leaders listen and engage, the easier it becomes to empathize and to act from a place of empathy. This leads to more positive employee interactions and creates more engaging customer experiences where employees take your commitment to excellent customer service and feel empowered to do what it takes to deliver the same great service.