The Hidden Cost of Ignoring Emails

blog e pa services the hidden cost of ignoring emails

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Since its inception and mainstream uptake in the ’90s, email has remained the ‘top dog’, when it comes to communication. It is still very much the cornerstone. Why? Because it’s fast, cheap, accessible, easily replicated, very convenient and, given the technological era we are living in, it will not disappear anytime soon.


As with any great tool, however, the email has its flaws, primarily with the people using it, and their lack of time to manage it effectively.


The average professional spends around 1/3 of every workday attending to emails. It’s no wonder, with everything else on the ‘to-do’, such as calls, admin, accounts, sales, marketing, staff, training, meetings, etc. etc….. that emails can become an overwhelming task that is often overlooked.


Taking too long to respond to emails could send an unintended message to your customers and clients, as not maintaining high standards in business communication is a sign of unprofessionalism. Poorly structured and untimely responses make customers feel underappreciated and undervalued, and can potentially result in lost business. Consequently, observing proper etiquette for responding to emails is a key component of communications strategy for any small business. To put it simply, if you don’t respond to your emails customers will not trust you. When customers lose their trust in you, they will also lose respect for you. And when they don’t respect you, they’ll never see you as credible and with no doubt they will take their money to your competitor!

The solution? – Delegate your email inbox to us!


e-PA’s Email Management service ensures the information keeps flowing, leaving you able to deal with other, more important tasks, such as growing your business. Your dedicated and highly-professional e-PA will monitor all of your inboxes (commercial, personal, or both), respond to all relevant enquiries, forward important emails to the correct person, and keep your inbox clear and manageable by unsubscribing from unnecessary junk, spam, and mailing lists. Our email answering service has already proven itself to be a real money-maker for our clients, because it saves time and ensures every email is responded to, adding credibility to their businesses which, in turn, equates to more clients.


Alongside simply replying to emails, we can file them, create standard response templates, unsubscribe to unwanted marketing/mailing lists, attach sales literature, and call clients to handle their enquiries, where necessary. Anything outside our remit, we forward to you or a chosen member of your team to deal with, ensuring nothing is ever missed.

The question is, what are you going to do with all that extra time?


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